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UK Gambling Ad Labeled as Seductive Is Banned by ASA



A somewhat saucy TV spot from UK bookmaker Coral ran afoul of that country’s ad standards council. (Image: Coral)

A TV spot for UK-facing bookmakers Coral is prohibited by the nation’s Advertising Standards Authority because it’s deemed to link gambling with ‘seduction,’ therefore contravenes gambling advertising regulation in that country.

The TV spot featured two men in a barber store who’re reading The Racing Post and discussing whether to spot a bet, when an attractive young woman enters dressed being a jockey. Pausing simply to close one man’s jaw with her riding crop, she supports a sign bearing ‘today’s great offer’ the name of a horse and its chances while one of the men places a bet in the Coral mobile application.

Gibraltar-based Coral has protested its innocence, however, claiming that, while the did that is commercial contain a nice-looking model, it ‘did not consider that it linked gambling with seduction, sexual success or enhanced attractiveness’ therefore the character did perhaps not ‘flirt with or seduce the men and there is no recommendation that the men would be much more attractive or sexually successful after betting.’

Seduction Fills the Air

Nice take to, Coral. We at Casino.org don’t imagine to be specialists in things of seduction, but we’d like to believe that when an attractive woman dressed as a jockey teasingly closed our gaping jaws with her riding crop it might at least be considered a tiny b 続きを読む